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BAR NONE

  • CLIENT: IDEO CIRCULAR DESIGN CHALLENGE
  • OUTCOME: PACKAGING
  • DATE: 2017
  • Bar None® is a solid shampoo bar (shown with the Aussie brand). By omitting the water from the ingredients - which accounts for 80% of the product - it is a cost-effective packaging alternative to the shampoo bottle. The design was inspired by natural beauty; the product itself is used to describe what would usually be on the label so very little else is necessary. The packaging sleeve is made from Parax Stone paper, which is 80% chalk and 20% non toxic HDPE, greaseproof, tear proof and waterproof.

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